Ted Baker photo

Ted Baker


Ted Baker (No Ordinary Designer Label ltd.) focuses on quality and attention to detail with a touch of humour. Ted Baker began working with MADE-BY in May 2010 to communicate its step-by-step action plan to improve the overall sustainability of its collections.


These are the topics on which Ted Baker engage. Browse below:


Ted Baker's progress:

Each cube is broken down into three levels:

Level 1: Set ambition and build foundation
Level 2: Make steady progress
Level 3: Adopt best practice

See below for details.

Previous scorecards: 2010 / 2011 / 2012 / 2013 / 2014

Engagement: In Depth


Creating more sustainable products, through using more sustainable materials and intermediate processing techniques.

Ted Baker has a strategy to increase its use of more sustainable fibres and processes. 9.3% of Ted Baker's collection contained more sustainable fibres and processes, resulting in a level 1 score of 86%. Ted Baker has set targets to deliver its strategy; however, it is yet to include aspects such as trims and to broaden its tracking processes of wet processing techniques (49% at level 2). Ted Baker uses more sustainable printing techniques. It is still to integrate more sustainable processing techniques and apply them to majority of its total collection. Ted Baker has not yet identified the raw material origin for its conventional fibres, resulting in a level 3 score of 8%.

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Managing labour standards and human rights in the supply chain.

Ted Baker has a foundation of policies and processes to monitor labour standards within its supply chain. Ted Baker performs and documents a risk assessment process for its suppliers, reflected in a level 1 score of 84%. Ted Baker has invested in internal capabilities to deliver these policies, there remains scope to improve the detail of its progress and compliance monitoring, resulting in a level 2 score of 48%. This year Ted Baker has chosen to assess itself against levels 1 and 2 only and did not submit evidence for level 3, which evaluates best practice.

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Own Operations

Managing impacts within brand owned, operated and/or controlled facilities (excluding any manufacturing facilities).

Ted Baker has a strategy for managing the environmental impacts of its own operations, covering its facilities including head office, warehouses and stores. This strategy is supported by senior management, resulting in a level 1 score of 90%. Ted Baker monitors its GHG emissions (Scope 1, 2 and 3) and publicly reports these activities to the Carbon Disclosure Project on annual basis. There remains scope to expand these activities to include water and waste, resulting in a level 2 score of 43% and 15% at level 3.

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