Creating more sustainable products, through using more sustainable materials and intermediate processing techniques.
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Ted Baker has built a foundation for sustainable product creation. Ted Baker re-launched its sustainable product strategy, which sets its ambition for sustainable fibre integration and more sustainable wet processing techniques. In 2015 Ted Baker integrated more sustainable fibres, organic cotton, Tencel and recycled polyester into its collections as well as using digital printing. Combined these fibres and processes accounted for 9.3% of clothing and accessories. Ted Baker’s strategy is supported by tools such as its Restricted Substances List and systems to track product material composition. To support the delivery of Ted Baker’s ambitions responsibility has been assigned to Ted’s Conscience Manager to support more sustainable product development, resulting in a level 1 score of 86%.
Building on its foundational activities, Ted Baker has set targets for its menswear and womenswear teams on sustainable fibre integration. Ted’s Conscience team have held a series of trainings with its product development teams, increasing awareness of more sustainable fibre options available. Ted Baker is a signatory of the Sustainable Clothing Action Plan (SCAP), in which UK brands and retailers have committed to collectively working towards reducing the carbon, water and waste footprint of clothing sold in the UK. Ted Baker has yet to extend its strategy, to include aspects such as trims and to broaden its understanding of wet processing techniques within its products beyond printing method applied, resulting in a level 2 score of 49%.
Ted Baker has integrated some sustainable materials into its collection and has begun to reduce wet processing impacts by using digital printing. Ted Baker is yet to integrate a broader range of less impactful wet processing techniques across the majority of its collection. Ted Baker has not yet identified the raw material origin for all components or implemented product traceability programmes. This has resulted in a level 3 of 8%.