Creating more sustainable products, through using more sustainable materials and intermediate processing techniques.
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Ted Baker continues its efforts for sustainable product creation. In 2016, the brand continued to monitor and measure the material composition of products, including more sustainable materials. Ted Baker has increased its use of more sustainable fibres such as BCI cotton and recycled polyester. The brand has assigned responsibility for developing more sustainable products to specific roles. These activities have resulted in a level 1 score of 93%.
Ted Baker continues to set targets for developing more sustainable products. The brand has integrated more sustainable materials into 15.6% of its overall collection. The brand is a signatory of Sustainable Clothing Action Plan (SCAP) and BCI. Internally the brand supports product development teams to use more sustainable fibres. Ted Baker has yet to extend its strategy to include aspects such as trims and to broaden its understanding of wet processing techniques, resulting in a level 2 score of 65%.
Ted Baker has shown some best practise activities and has started to identify its cotton’s country of origin. There is room for Ted Baker to integrate more sustainable materials into its collections and to integrate a broader range of less impactful wet processing techniques across the majority of its collection. This has resulted in a level 3 of 24%.