Creating more sustainable products, through using more sustainable materials and intermediate processing techniques.
Ted Baker has maintained its commitment for more sustainable product creation. The brand has a strategy to reduce the environmental impact of its products (materials and intermediate processing) and monitors and measures the material composition of its products, including sustainable materials. The brand has assigned responsibility for developing more sustainable products to specific roles. These activities have resulted in a level 1 score of 91%.
In 2017, 14.5% of Ted Baker’s collections integrated more sustainable materials. Ted Baker continued to be a member of the Sustainable Clothing Action Plan (SCAP). The brand supports its internal teams to use more sustainable fibres through the provision of training and/or tools, resulting in a score of 74% at level 2.
Ted Baker has continued its best practice to identify its cotton’s country of origin. There is room for the brand to further integrate more sustainable materials into its collections, use more sustainable intermediate processing techniques in its products and demonstrate environmental savings, resulting in a score of 23% at level 3.